Sen Couture, an American luxury dress brand by designer Trang Phung. Made to order in Los Angeles.


Trang Phung was born and raised in Saigon, Vietnam, during the height of the Vietnam War. Her mother used all of their family savings to arrange for Trang's escape to the United States on a small fishing boat. At the age of seventeen, she left her homeland, alone and without money, as a part of the “Boat People Exodus.” Surviving the stormy seas and a year long interment in the Indonesian Refugee Camp, she finally made her way to The United States where she would later help her family immigrate and reunite with her.

Despite many life challenges, Trang always managed to succeed in her endeavors. In 2010, amidst global economic adversity, she fearlessly resigned from her position as Regional Vice President of a Fortune 500 Company to enter the Fashion World, which was her dream and passion. Known for being a trendsetter, Trang set out to provide a solution for ladies, like herself, who crave exquisite couture quality at an attainable price. SEN Couture was born! 

Her passion and vision allowed her to create exceptional garments that were well-received by trendsetters all around the world  in a short period of time.

Trang’s accomplishments and ability to rise above her situation are represented by her Lotus Flower logo  and the name SEN Couture (meaning Lotus in Vietnamese.)

Giving back to the community is important to Trang, especially helping orphans in third world countries. In addition to committing her time, Trang donates 5% of SEN´s profits to the International Kids Fund (IKF), a non-profit foundation that is dedicated to providing immediate medical care to poor and critically ill children around the world.



SEN Couture is an American Made fashion brand, founded by designer Trang Phung in 2010, when she set out to meet the distinctive needs of urban ladies and trend-setters, who crave couture quality at an attainable cost. Even though born during challenging economic time, SEN Couture has quickly risen above and commanded attention in the fashion industry, as high profile celebrities select to wear SEN Couture for special events, and on red carpets and television. SEN Couture is also featured in many film productions and fashion publications all over the world.

“SEN” means Lotus Flower in Vietnamese. The Lotus Flower is a remarkably beautiful, eye-catching, and distinctive flower. It starts as a small bud at the bottom of a pond, in mud and filth, then slowly grows toward the water’s surface, moving toward the sun light. Once it reaches the water’s surface, the Lotus Flower begins to blossom with the most remarkable and elegant beauty, yet most pure. Untouched by the filth and mud, The Lotus Flower has spiritual, symbolic ties to many Asian cultures as it signifies the purity of the soul and the overcoming of challenges

SEN Couture celebrates women’s femininity with class, edge and sex appeal. All its creations are handmade in California, USA, and are NEVER mass-produced.

Before SEN Couture, women who wanted exquisite designs were left with the limited choice of ordinary mass-produced clothes or expensive couture. With SEN Couture, SENsible ladies can find the most SENsual, SENsational pieces without paying an exorbitant price.